The “Stopwatch Game” is a digital campaign designed to attract new customers, drive repeat business, and collect customer contact details by creating a fun, rewarding experience.

There are multiple ways our Stopwatch Game can be deployed in marketing campaigns  for a drycleaning company. Here is a list of potential ways  how our concept of Gamification could be implemented as a marketing strategy:

1) Attract new customers with viral potential

• • Social media contest: The game could be a campaign promoted on social media platforms like Facebook and Instagram. The competitive nature of the game encourages social sharing, as users post their scores and challenge friends to beat them.
  • Local advertising: QR codes could be placed on flyers, in-store signage, or targeted ads, leading users directly to the game to play for a prize.

2) Convert game players into new clients

• • Tiered rewards: Different levels of success in the game correspond to different discounts.
  • Perfect Timing (10.000 seconds exactly): The highest prize, such as 40% off a first order or a free premium item cleaning, is given to players with a perfect score.
  • Close enough (plus or minus .25 of a second). Players within a small window of the 10-second target time get a solid offer, such as 20% off their first order.
  • Participation Prize: Everyone who plays receives a small, entry-level discount, such as 10% off, to at least encourage a visit.
  • Capture customer data: players can enter their email address and/or cell phone number. This game can assist in building a drycleaner’s email and text messaging list for future marketing campaigns.

3) Drive repeat business and customer loyalty from current customers

• • For existing customers, the game can be integrated into a fun and engaging way to gain more business, pieces, sales and orders.
  • Bonus points: Players with a high score could receive bonus loyalty points, moving them closer to their next reward.
  • When a customer gets a “perfect” score, a special or major or exclusive offers could be awarded (like a flat screen T.V.).
  • Timed offers: The “urgency and excitement” of the game are a great way to drive action. The discount code or speacial prize received from the game could have a short expiration date, encouraging customers to return to redeem their prize quickly.

These are just a few ways you can use the Stopwatch Game to increase engagement with your customers. It’s a fun and unique way to encourage customers to return quickly and more often, with larger orders and generate more pieces and sales. What ways can you think of to use the Stopwatch Game in your drycleaning shop and advertising?

Try out the Stopwatch Game by clicking this link here!